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| 27 Feb 2007 |
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BLUE wins EMC Global Pitch
February, 2007 (Singapore) – 12 agencies were involved in an intense pitch for EMC Corporation - world leader in products, services, and solutions for information management and storage. Following the pitch, BLUE emerged as the new Agency of Record for EMC Corporation in the Asia Pacific region. One of four appointed in the global network, BLUE entered the pitch as one of the industry's most experienced IT B2B agencies. |
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“It was our long standing partnerships with HP, SAP, Polycom and CISCO, among others, that contributed to this win. Because of our integrated marketing approach, focus on measurable results and our global reach and knowledge, we were confident that our holistic customer-centric approach would fulfill all of EMC’s requirements.” Peter Diermayr, Group Engagement Director.
Leading the way as the measurable marketing company, BLUE combines insightful strategic consulting services, unique technology platform solutions and innovative, results-driven campaigns that result in the highest level of return on investment for our clients.
An exercise in practical creativity, the well-received pitch was packaged and delivered as an integrated campaign comprising eDMs, podcast, website and Search Engine Marketing triggered follow-ups.
As one of four Agencies of Record, BLUE will be part of EMC’s global network to create and collaborate on program campaigns to elevate EMC’s global brand awareness and communicate their overall brand identity. This new approach to delegating regional responsibilities aims at driving lead generation and increasing EMC’s overall reach within existing customers and in new market segments.
For more information, please contact:
Jay Shapiro
CEO – Chief Strategist
+65 6212 0808
jshapiro@BLUE-interactive.com
Kenny Powar
Managing Director – Singapore
+65 6212 0848
kpowar@BLUEsingapore.com
Peter Diermayr
Group Engagement Director – Singapore
+65 6212 0858
pdiermayr@BLUEsingapore.com
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