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| 22 Jun 2007 |
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WPP Digital acquires leading independent digital marketing agency BLUE in Singapore
WPP Digital, the digital investment arm of WPP, today announced the acquisition of digital marketing agency, BLUE Interactive Marketing Pte. Ltd, in Singapore in a move which significantly strengthens the Group's position in the rapidly growing digital marketing industry. The acquisition includes BLUE's wholly-owned subsidiary, DEMAND, a leader in the global field of search engine marketing. |
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| 27 Feb 2007 |
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BLUE wins EMC Global Pitch
February, 2007 (Singapore) – 12 agencies were involved in an intense pitch for EMC Corporation - world leader in products, services, and solutions for information management and storage. Following the pitch, BLUE emerged as the new Agency of Record for EMC Corporation in the Asia Pacific region. One of four appointed in the global network, BLUE entered the pitch as one of the industry's most experienced IT B2B agencies. |
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